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Compensation Strategy

It's Time to Pay Differently

New market realities require a different approach to compensation.

Strategy Brand
What We See

The Talent Market Is Demanding A New Approach to Pay

We've been paying the same way for decades, based on "best practices" that no one can prove actually work. It is time for compensation structures to evolve and reflect a changing talent market.

Legacy Practices

What We've Been Doing


  • Reliance on salary ranges - by office - centered around market medians
  • Focus on pay as the primary lever for talent attraction and retention
  • Using consultant-driven pay surveys as the only trusted source of data
  • Design incentives assuming "coin operated" employees

New Realities

What Challenges These Practices


  • Office locations become less prominent as workplaces virtualize
  • Pay exists in a greater context of meaning, balance, and impact
  • Proliferation of publicly available data shaping talent expectations
  • Human behaviors often invalidate incentive "best practices"


Our Compensation Insights

Compa Frontline: Needed Innovation for Location-Sensitive Roles

July 29, 2025
Compa has launched its new product, Compa Frontline, which provides real-time compensation intelligence in a space...

Why More Consolidation is Coming to the Cycle Management Category

July 7, 2025
The Cycle management Category within the Compensation Technology (CompTech) sector is both driving and experiencing...

BetterComp Raising New Capital

June 25, 2025
BetterComp’s recent filing signals a new institutional round of financing—an important milestone in today’s CompTech...

Introducing the Novo Insights CompTech Category Assessments: Your Shortcut to Smarter CompTech Decisions

May 14, 2025
We’re excited to announce the release of our first-ever CompTech Category Assessment reports, covering two critical...

Pay Transparency: A Means to an End

March 20, 2025
Pay transparency is potentially the hottest of the compensation hot topics. As certain states and countries regulate a...

Understanding Pay Mix vs. Pay at Risk in Sales Compensation

February 25, 2025
When structuring sales compensation plans, two critical terms often surface: pay mix and pay at risk. While they might...