Potential Conflicts of Interest
We take our independence seriously. Here's our approach.
We take our independence seriously. One of the reasons we have decided to bring new research to the CompTech market is that we see conflicts in the research previously done, where research authors are rewarded by the companies they cover.
We do in the course of our work engage in commercial transactions with CompTech providers, either directly or indirectly. As a result, we choose to disclose a full list of any potential or perceived conflicts based on a variety of commercial circumstances defined below.
No Referral Fees. Novo Insights does not receive referral fees from any organization in any way, and we actively decline any invitation or offer to join partner programs that would provide referral fees for us to recommend a solution as part of our work. When we are engaged to support a client find the right CompTech, we are and will remain unbiased to help our client find the right solution for them – not for us. If referral fees are offered, we request that they be applied to the client's direct spend with the Provider.
No Sponsored Public Research. We believe that sponsored research undermines the independence of the research. Our research is fully self-funded – we do not ask for underwriters or sponsors for any of our publicly available content, so our audience can trust our neutrality. Our publicly available research and articles always represent our independent point of view.
We allow the following commercial relationships, which we understand can create a real or perceived conflict of interest. When such circumstances occur, we fully disclose on this page.
Novo Insights Has Been Paid to Speak at a Vendor Event: Our policies do not forbid paid speaking engagements, as we believe that our message and content can benefit those in attendance. We recognize that this can create a potential bias and show favor to these vendors, since our presence at their event is a marketing opportunity for Novo Insights’s services.
Novo Insights Has Participated in Joint Speaking or Other Marketing Events: In some cases, we have appeared with Provider representatives in a variety of marketing channels, including conference presentations, webinars, or podcasts, without being compensated. Like the above, we recognize this can create a potential bias and show favor to these vendors, since our presence also markets Novo Insights.
Novo Insights or Novo Insights Staff Directly Compensated for Product or Business Advisory: Given our experience in compensation strategy and delivery, we are often asked for advice and perspective on the market and potential product roadmap direction. In most cases, we provide this perspective without reward, as we want to see the market move forward and create greater value. In some cases, when the request comes with a material time commitment, we may be provided compensation for our advice and time.
Novo Insights Has Licensed Content for Provider Distribution: We believe that our point of view is valuable to Compensation leaders as they consider how technology can advance their function, and Providers also want their customers/prospects to be informed consumers. Providers may use our existing research to educate their market under licensing arrangements. Our publicly available research and articles are never sponsored and always represent our independent point of view. Licenses content is distributed by the Provider only, not be Novo Insights.
Novo Insights Has Been Referred by Provider for a Business Opportunity: CompTech providers typically do not engage in compensation consulting services in the same fashion as we do. As a result, providers will often connect their prospects and customers with us to explore potential consulting work. We acknowledge the potential for underlying bias, but given the relatively wide network of providers and our overall brand presence, we do not feel that referral activity creates a meaningful bias to our research.
Novo Insights Uses Provider As Part Of Client Work: As part of our Compensation Strategy services and certainly part of our Compensation-as-a-Service business, we regularly utilize compensation data and CompTech tools. In the course of that work, we both (a) provide feedback to those providers more regularly based on ongoing interactions, and (b) develop a greater intimacy with their features – both in positive and critical ways.